Thursday, July 30, 2009

Text Message Marketing - 5 Reasons Why Restaurants Need To Use It

Text Message Marketing has become the best way to market and reach your target audience. Many restaurants have embraced this technology with phenomenal results. Restaurants can see extraordinary results from text message marketing, here are 5 reasons why.

  1. It's Personal: Texting is the most personal way to engage customers and keep them coming back for more. People feel as though they are part of a special club or community. Because customers "opt-in" while they are at the restaurant, the restaurant owners know they are creating a database of customers who want their information.
  2. Immediate call to action: Restaurant owners can create an immediate call to action using text messaging. For example, if Wednesday afternoon from 3:00 to 5:00pm is a slow time, the restaurant can send a text message blast urging customers to come in today between 3:00 and 5:00pm and show the text message for a free sandwich with the purchase of a drink. With the extremely high read rates of text messages and the personal nature, the results can be very good.
  3. It's cost efficient: It is far more cost efficient when compared with traditional marketing methods.
  4. Return on Investment: Restaurants that are embracing this technology are seeing an incredible return on investment.
  5. It's Easy: Implementing text message marketing is incredibly simple. Restaurant owners are very busy, the last thing they want to do is spend time with another marketing project. This is easy, almost every step of the process is automated. Very little time is needed from the restaurant owner to run an effective campaign.

This technology is perfect for restaurants looking to stay connected and engaged with their customer base. What went from print to television to computer is now on the cell phone.


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